Whether as standalone programs or as part of sponsorship programs, Licensing is an integral part of sports marketing. Keller Macaluso is highly skilled at representing both sides of the licensing model: Licensors and Licensees.
Our attorneys have represented Celebrities and celebrity estates such as Chuck Berry, Marilyn Monroe, James Dean, Babe Ruth, Sophie Loren, and almost 200 additional icons of sports and entertainment.
We also represent licensees of sports properties such as NASCAR and the Major League Baseball Players Association. If you are a prospective licensed, you can expect Keller Macaluso to evaluate your business model to ensure the right properties are being licenses and in the correct product categories, then ensure advances and guarantees are achievable, royalty rates are reasonable, and that reporting requirements fit your accounting practices. We will then lead a business-first approach to negotiating with licensors.