Wesley A. Zirkle
As highly creative and innovative enterprises, agencies are a critical partner to achieving their clients’ marketing strategies. Yet, winning the pitch often forces an agency to sacrifice its margin, its intellectual property, and conform to a client’s standard agency template. KM understands agencies, the client-agency dynamic, and the unique nuances of risk mitigation in the industry.
Drawing upon nearly two decades of experience exclusively representing agencies, KM attorney Wes Zirkle prides himself on improving deals by generating higher profit margin and lowering risks for his agency clients, while also allowing the agency to accommodate the flexibility and speed that its clients demand. Having served as Executive Vice President of international sports marketing agency, JMI (now part of CSM Sport & Entertainment), and as Chief Operating Officer of an events marketing agency, Wes is intimately familiar with all aspects of the agency business model. Layering on his experience as a General Counsel, Wes’ experience and counsel is a true value add to top agencies.