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The attorneys of KM have nearly unmatched experience in sports and entertainment transactions.  The firm regularly serves as outside General Counsel to race teams in the top professional series.  Our attorneys have also represented Hollywood and music icons in licensing and sponsorship programs, and negotiated more than $1 billion in sponsorship on behalf of corporate sponsors of sports and entertainment properties.

 

Our experience includes:

 

  • Represented a motorsports facility and sanctioning body regarding sponsorship and contractual matters.
  • Represented an NFL team regarding corporate, sponsorship and contract matters.
  • Represented music legend Chuck Berry in various licensing matters.
  • Represented the estates of Marilyn Monroe, James Dean, Babe Ruth, General George S. Patton Jr., and numerous others in misappropriation and licensing matters.
  • Represented the INY trademark in misappropriation and licensing matters.

In addition, we have represented the following companies with their sponsorship programs:

 

UPS
  • Primary sponsorship of Roush Fenway Racing.
  • Sponsorship of Scuderia Ferrari which also included extensive non-racing commercial rights. 
Subway
  • Primary Sponsorship of Paul Tracy.
  • Sponsorship of Joe Gibbs Racing and personal endorsement of Tony Stewart.
Crown Royal
  • Primary sponsorship of Roush Fenway Racing.
  • Official Whiskey Status of Nascar and various track properties (ISC,SMI, IMS).
  • “Hero” entitlements at Richmond International. Raceway and the
Verizon
  • Primary Sponsorship of Penske Racing.
  • Advised on Sponsorship of NASCAR following Verison’s acquisition of Alltell.
  • “Official Wireless Sponsor” of INDYCAR.
Johnnie Walker
  • Sponsorship of Team McLaren Mercedes.
  • Trackside agreements with the commercial rights holders of Formula 1, the Monaco GP, and the Brazil GP.
Farmers Insurance
  • Primary Sponsorship of Hendrick Motorsports.
LG
  • Global Partner of Formula 1 which included various television on-screen rights.
UBS
  • Global Partner of Formula 1.
  • Various trackside agreements with the commercial rights holder of Formula 1.
Glaxo Smith Kline
  • Sponsorship of Team McLaren Mercedes
Lenovo
  • Extensive trackside advertising program with the commercial rights holders of Formula1.
DirectTV
  • NASCAR Contingency Program.
  • NASCAR Hot Pass broadcast format.
Hilton
  • Sponsorship of Team McLaren Mercedes.
Aerosmith
  • Aerosmith “Just Push Play” album sponsorship of Heritage Motorsports’ Indy 500 entry.
Advance Auto Parts
  • Presenting Sponsorship of Florida Georgia Line’s 2017 Tour.
Unilever
  • Clear and Rexona brands’ sponsorship of Lotus Renault F1 team.
Jackson Hewitt
  • Associate sponsorship of Roush Racing and Greg Biffle endorsement.
Martini Racing
  • Primary sponsorship of Williams F1.
Apex Brasil
  • Official Ethanol of INDYCAR.

 

For more information, contact:

Matt Macaluso

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Wesley A. Zirkle

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317-660-3400